Hake's auction #202 has Mego goodies!

The good folks at Hake's Americana & Collectibles dropped us a line to let Mego heads know that Auction #202 is going live today and it includes a savoury amount of Mego Superhero goodness that deserves a little attention:

For those not in the know Hake's is America's leading collectible auction house and has been giving you pop culture and terrific service since 1967.

Hake's Auction #202 will go online January 12 and close February 1-3.

Over 3,000 items in 200+ categories. For more information please visit the Hake's Americana Website

Look for more Mego goodness from Hakes in 2011.

Venture has Adventure Toys

It's 1975 and even Batman is smiling and he should be, the entire Justice League is on sale!

Click on the ad to gain an even bigger view.

More Heroes on Sale

Click on the pic for a larger look, good deal on G.I. Joes too!

Special on Superheroes

Another excerpt from the Mason's ad from last week, showing everybody 1974 wasn't completely Ape-centric.

The Wayne Foundation Prototype

Todays Update: The Prototype Mego Wayne Foundation.

We end our first week of the lost archive with a pretty big bang, this is an early prototype of the Mego Wayne Foundation (you can see the one lucky kids got in 1977 here)  and as you can see it greatly differed from the one we collectors know well. Everything from the layout, to the construction to the artwork is different and hey, this one had plants!

Click on the photo and check how it originally was going to be for yourself and hey, next week we've got appearances by the Champ, two bimbos from Milwaukee and the eight wonder of the world, stay tuned Megoheads...

Discuss this on the Mego Forum.

The Lost Archive Opens

Now that San Diego Comic Con has filled us with the sights of Mego like items to come, it's time to take a look back to the company that made it all happen in the first place with this new series of discoveries.

First, let's give credit where it's due, the next three weeks are all courtesy of former Mego designer Vincent Baiera. Over the past few years Mr. Baiera has been wealth of information and a good friend to the Mego collecting Community.

He contacted us recently saying he'd uncovered some documents and was more than happy to share them with the Megomuseum.

You can read our interview with Mr. Baiera here.


What we received was a series of photographs, including early test shots of produced items, prototypes of rumoured offerings and never before heard of toys and playsets from the golden age of the World's Greatest Toy Company.

To begin, we unveil the new Lost Archive Gallery at the MegoMuseum, which will be updated every day for the next 3 weeks or so, each we promise to bring you something you've never seen before.

Todays Update: Sample Shots of the Mego Batman Bat Coders and Bat Console Toys.

The Mighty Marvel Heroes Display Box

A new edition to the Mego Superhero Display Box Gallery today, this drool worthy and tough to find Marvel Superheroes display box lid. What kid could resist that header card in 1975? It's impossible.

You can get a closer look at it and the many other wonderful display boxes displayed at the Display Box Gallery here.

Sock! Bam! Splat!

This unassuming little bit of toy industry news from July 1973 would see the arrival of the Mego World's Greatest Superheroes . A toy line would dominate the action figure aisle for the remainder of the decade. Even back in 1973 there was no love for Aquaman, what's up with that?

View more vintage Mego Trade Advertising and News Articles at the Mego Museum Ad Archive.

The Mego Museum Library is the largest reference on the internet featuring vintage catalogs, interviews, advertising and so much more.

Great White Update

It's time to take a look at a classic bit of Mego magic with the revised Aquaman Vs the Great White Shark gallery. We've improved the original photography for this wonderful (and stupildy hard to find) toy and added new links and info.

Visit the Great White Shark Gallery Here.

Discuss at the Mego Museum Forums.

Today is Green Arrow Day!

Just a friendly reminder that today is the first day that you can order the initial figure from the Mattel "Retro-Action: DC Super Heroes" line (fomerly known as World's Greatest Superheroes). Eight inch Superheroes with real cloth costumes, it's a good day but stop and smell the roses, get your order in at mattycollector.com now, before they sell out!

Discuss the Retro-Action Line at the Mego Museum Forum

Retro-Action Sinestro: Up Close

Thanks to good people at Mattel and EMCE we have another early look at the Mattel Retro Action DC Super Heroes line, this time it's 8" Sinestro head sculpt again in the rather fitting "Mugshot" style.

As with Lex there is a "Challenge of the Superfriends" vibe going on here and it's just one thing about this figure that makes me happy, the other is that the appearance of Sinestro also clears up one of Mego's bigger omissions, an 8" Green Lantern.

Sinestro will also be in "Wave One" of the Retro-Action Superheroes this Spring.

Looking at this thing, it still feels a little surreal at the moment. 2010 will truly be the year of the Mego Scale.

Discuss at the Mego Museum Forums!

Retro-Action Sinestro Gallery at the MegoMuseum

Superman: Soft, Cuddly, Safe?

A fun update today at the Mego Museum Super Softie Gallery, today we take a look at Superman with new packaging shots and an honest to goodness variation. Who knew?

All that plus you can click to hear Superman talk, click the link to be transported to "plush Metropolis"

Magnetic Heroes Update

A fabulous update at the MegoMuseum Magna Heroes Gallery today, courtesy of Mark Huackabone we have shots of the proposed American series of cards for the four heroes.

Mego pitched the line using these very samples at Toy Fair 1980 and decided to abandon the line. These rare US cards were produced for display at Toy Fair and are the only known to exist.

Check Them out at the Mego Museum Magna Heroes Gallery.

WGSH Becomes Retro-Action!

Great Update on Matty Collector.com today, unveiling the revised card art for the Green Arrow Figure. The big change here is the line's name is no longer "World's Greatest SuperHeroes" but "Retro-Action: DC Super Heroes".

This begs the question, what other things does Mattel have planned under this "Retro-Action" banner? It sounds like 2010 will be truly be the year of the Megohead.

Retro-Action Green Arrow will be available Tuesday December 15th 2009 only at MattyCollector.com

Discuss the Retro-Action Line at the EMCE Toys Forum

Meg Clearance in 1983

A President's day sale after Mego's demise shows clearance pricing on everything, including the World's Greatest Superheroes! Sure, the ad shows Batman but I bet it was mostly Hulks.....

Spotlight on the EMCE/Mattel Sinestro

Here is another in our new gallery pages for the upcoming EMCE/Mattel "World's Greatest Superheroes" line. This time we focus on the Green Lantern's arch enemy, Sinestro. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Another terrific figure inspired by Challenge of the Superfriends that fufills a lot of 31 year old wish lists.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE SINESTRO GALLERY PAGE

Spotlight on the EMCE/Mattel Green Lantern

Here is another in our new gallery pages for the upcoming EMCE/Mattel "World's Greatest Superheroes" line. This time we focus on the first official 8" Green Lantern figure. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Watch for new Gallery pages all this week.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE GREEN LANTERN GALLERY PAGE

Spotlight on the EMCE/Mattel Green Arrow

We've created the first of many gallery pages for the EMCE/Mattel "World's Greatest Superheroes" line. It seemed fitting to start with the first figure that will be available Green Arrow. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Watch for new Gallery pages all this week.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE GREEN ARROW GALLERY PAGE

Upcoming WGSH Spotlight: Lex Luthor

Courtesy of World's Greatest Toys author Benjamin Holcomb is the Lex Luthor prototype, our first of the new figures from this Mattel/EMCE collaberation.

With all due respect to fans of Mr. Mxyzptlk, this figure is helping to erase one of the original WGSH lines biggest errors, the addition of Superman's true arch enemy, the leader of the Legion of Doom himself, Lex Luthor.

Again, we have a look that 70s kids will immediately identify as being from Challenge of the Superfriends, Bravo EMCE and Mattel!

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

World's Greatest Toys buy a copy today!

Upcoming WGSH Spotlight: Superman

Now that the dust has settled from the SDCC, we thought it might be fun to take a look individually of wave one of Mattel's World's Greatest Superheroes line (which is, still trippy to say) and hey, it'll pass the time until Spring right? So, courtesy of World's Greatest Toys author Benjamin Holcomb is the Superman prototype, a very fitting choice for wave one as he is part of the "original four".

Eventhough his look has been altered, there is something very familiar about Supes, you can almost hear Danny Dark's voice coming out of this figure, Bravo EMCE and Mattel!

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

World's Greatest Toys buy a copy today!