Showing posts with label mego corp.. Show all posts
Showing posts with label mego corp.. Show all posts

Wednesday, August 12, 2009

A Triple shot of Mego Planet of the Apes


A beautiful new addition to the Mego Museum Planet of the Apes Galleries courtesy of Mike D'Aloia. Three stunning window boxed Mego General Ursus figures each with an outfit variation, click on the picture to visit the gallery and see larger shots.

Watch for more "Ape Updates" this month.

Tuesday, August 04, 2009

Spotlight on the EMCE/Mattel Green Lantern

mattel mego superman from the upcoming worlds greatest superheroes line
Here is another in our new gallery pages for the upcoming EMCE/Mattel "World's Greatest Superheroes" line. This time we focus on the first official 8" Green Lantern figure. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.
Watch for new Gallery pages all this week.

Friday, July 24, 2009

The Mego World's Greatest Superheroes are Back!

mattel brings back the mego superheroes
At the "Mattel and DC Comics: A Heroic Partnership" Panel at this year's San Diego Comic Con the big announcement was the return of the 8" Superhero format!

It's the one Mego fans have been waiting for and something Dr.Mego (AKA Paul Clarke) and Joe Sena of EMCE toys have toiled on for ages.


It's a bright and sunny day in Megoland, for soon the heroes will return to toy store shelves before Easter 2010.

Wave One Includes:
Green Arrow
Hal Jordan GL
Superman
Lex Luthor
Sinestro
John Stewart GL


Tuesday, July 21, 2009

Vintage Mego Ad from the pages of Starlog

click on the ad for a bigger view Click on the ad for a larger view


New to the MegoMuseum Ad Archive is this wonderful ad from Starlog Magazine circa 1985, over the years I've heard many folks mention this ad as being the thing that drew them back to Mego in their adult life. The company is no long called "Planet Earth" but they are still in business.
I ordered a Frankenstein from this ad, I had never seen one before and had to have it. The Spider-Man figures in this ad were actually the very rare Canadian Parkdale Novelty cards.



Check out the MegoMuseum Library for hours of Mego browsing.

Thursday, July 16, 2009

Canadian Boxed Spider-Car




Mark Schmidt sent in photos of this rare item, a bilingual boxed Spider-Car from Parkdale Novelty. Previously it was believed all Parkdale did was sticker the US packaging, it seems that they also did a run of their own box. Thanks to Mark for sharing this northern rarity.


MegoMuseum Spider Car Gallery

Wednesday, July 15, 2009

The Mego Superheroes Down Under


New to the MegoMuseum Ad Archive is this rare Australian Magazine Ad for Toltoys (the down under distributer) who took the 1973 Mego Superheroes Catalog page and made it their own! Click on the image to see a bigger version.
Many thanks to Catherine AKA "SlipperyLilSuckers" for bringing this to our attention!

Check out the MegoMuseum Library for hours of Mego browsing.

Thursday, June 25, 2009

Celebrity Dolls: Cameos Of Our Culture

NEW YORK - If the $3 billion toy business is a "crap shoot." as Marty Abrams savs, he's on a winning streak betting that kids would rather dress a sexv superstar than change diapers “ After all," says the youthful entrepreneur, "toys are cameos of our culture " So even as the dogwoods are blossoming, Abrams is launching an advertising campaign for Christmas buyers featuring - you guessed it — Farrah Fawcett-Majors and Fonzie and Cher and Tennile and other hot show biz characters While many tov manufacturers soured on the idea after the market was glutted with Batman toys in the late 1960s. Abrams has built the family business into a $70 million a-year enterprise with celebrity dolls In the past six years his Mego International Inc has climbed from about 100th on the list to seventh among the country's largest toy firms.

The only companies that really got hurt licensing ( contracting for celebrity dolls) were those that over-licensed."
Abrams said Last vear his Cher doll was the top seller in the industry. For her part Mrs Cher Bono Allman collected a cool $1 million in royalties from Mego. Abrams said But Abrams won't divulge his contract
Terms “It varies from star to star," he said "It's a crap shoot, anyway," he added.

Fawcett-Majors, as well as the others will remain at the top of the heap long enough to sell as mans dolls as she did pinup posters (five million) last fall.

"We have to keep our fingers on the pulse of pop culture." he said "I'm continually watching TV and reading the show business publications The media continually creates new fads new idols "

Abrams' instincts are reflected in his showroom 40 floors above Fifth Avenue where this season's real life stars such as Starsky and Hutch share shelf space with science fiction’s King Kong, Wonder Woman and characters from Star Ti ek. Noting the boom in citizens band radios. Abrams was quick to come out w ith a line of toy trucks and microphones built around a character called CB McHaul.


There is a Diana Ross doll and Muhammad Ali, aimed at the black market.


When a star is hot she or he gets a full compliment of accessories. To dress Cher in the styIe to which she is accustomed. for example, there are 32 different costumes There is a vintage sports car with Cher's ex-husband and TV partner. Sonny Bono, at the wheel. Figuring that Farrah's sunstreaked hair is her top asset Mego has a bust of the beauty so that little girls can wash and comb her hair They may even apply lipstick and makeup and false eye lashes. "It's somewhat of a status svmbol to be a doll," Abrams said.
May 1977

Wednesday, June 17, 2009

Canadian Comic Action Heroes Spider-Car


Really neat foreign variation today, courtesy of Mark Schmidt, it's the Canadian Version of the Mego Comic Action heroes Spider-Car which is drastically different than it's US counterpart seen below:





For more on these figures, please visit the Mego Museum Comic Action Heroes Gallery:

Monday, June 15, 2009

Action Jackson Goes Vroom Vroom


Cool update to the Mego Action Jackson Galleries today, thanks to the help of Scott Arendsen, Rob Chatlin and Tom Ligotti. It's the ever elusive Formula Racer and it's mysterious Australian counter part, the Green BP Racer. Be sure to check out the rest of the AJ gallery, it's some of the coolest stuff Mego made...


Mego Museum Action Jackson Gallery

Thursday, April 16, 2009

The Mego Museum Robin Hood Trading Card

Finishing our Merry Men theme this week is Robin Hoodt from the World's Greatest Super Merry Men being a desperate outlaw (although as we've seen, he won't alone for long) Our own Scott Adams designed this fun night scene and the card was sponsored by Thomas, Joe and Paul at the Mego Forum.

As is par for the course, we've also redesigned the Mego Museum Gallery for Page for the good Friar so be sure to check it out.

MegoMuseum Robin Hood Gallery

Wednesday, April 15, 2009

The Mego Museum Will Scarlett Trading Card

Continuing on our Merry Men theme this week is WillScarlett from the World's Greatest Super Merry Men giving Mego Robin Hood a lesson in humility it seems. Our own Scott Adams designed this fun night scene and the card was sponsored by Jadan and his dad Darren aka "Starsky" at the Mego Forum.

As is par for the course, we've also redesigned the Mego Museum Gallery for Page for the good Friar so be sure to check it out.

MegoMuseum WillScarlett Gallery

Tuesday, March 31, 2009

Mego Quality Control 1975


This not so shining example of quality control in Hong Kong was sent to us by our friends at Amazing 3rd Planet and was pulled from a factory case.

Captain Kirk, you've looked better....

MegoMuseum Forum

Monday, March 30, 2009

Mego Corp Memo from Martin Abrams : September 29, 1977

Rare inter office Memo from Mego Corp., describing the promotions of Tom Fauls, Sid Noble and Harry Rotenberg. Click on the picture to see a larger view.


Mego Museum Forum

Wednesday, March 25, 2009

Thursday, February 12, 2009

Mego of the Day: Richie Cunningham

From the days when everyone knew what "Ayyyyyyy!" meant....

Friday, January 16, 2009

Cyberman: The Threat from the Outer World!


Today's gallery in our Mego Doctor Who "upgrade" (I'm a clever boy!) are the Cybermen, while the figure isn't really show accurate, it does kind of reflect the charm the original series had.

Friday, December 26, 2008

Monday, December 08, 2008

The World's Greatest Superheroes Arrive at Boscovs


This March 1973 ad is one of the earliest known pieces of advertising for the Mego World's Greatest Superheroes line, by December of this year, they are everywhere!