Sock! Bam! Splat!

This unassuming little bit of toy industry news from July 1973 would see the arrival of the Mego World's Greatest Superheroes . A toy line would dominate the action figure aisle for the remainder of the decade. Even back in 1973 there was no love for Aquaman, what's up with that?

View more vintage Mego Trade Advertising and News Articles at the Mego Museum Ad Archive.

The Mego Museum Library is the largest reference on the internet featuring vintage catalogs, interviews, advertising and so much more.

The Mego Superheroes Down Under

New to the MegoMuseum Ad Archive is this rare Australian Magazine Ad for Toltoys (the down under distributer) who took the 1973 Mego Superheroes Catalog page and made it their own! Click on the image to see a bigger version.

Many thanks to Catherine AKA "SlipperyLilSuckers" for bringing this to our attention!

Check out the MegoMuseum Library for hours of Mego browsing.

For More on Toltoys and Australian toys in general visit this great blog

Mego Solid Box Robin

New to Mego Museum Robin Page (and long overdue!) is the Solid Boxed Robin. Were you a lucky kid who snatched up one of these in '73?

Sweet WGSH Deal

I love that drawing of RC Batman, they look so happy as a group...

Mego Aquaman gets no love

"Others"? Really? We need to counter act that with something from a few months later:

Much Better!

The Big Four hit Child World

Those poses will forever give me tingles....

The World's Greatest Superheroes Arrive at Boscovs

This March 1973 ad is one of the earliest known pieces of advertising for the Mego World's Greatest Superheroes line, by December of this year, they are everywhere!

The Mego Superheroes start small

It's hard to believe this but the World's Greatest Superhero Line had a very humble start in the 1973 Sears Catalog, they were regulated to the "Bargain Page" of toys under $2.00, you'd miss them if you weren't careful.

Megomuseum Department Store Catalog Archive

Black or White, He's Dynamite!

Well technically, he's not Dynamite, he's Mego's original 8 inch adventurer Action Jackson. The 1973 JC Penney Catalog doesn't have any Superhero content but it does have this swell offering AJ's world.

Megomuseum Action Jackson Gallery

Megomuseum Department Store Catalog Archive

Interesting News From October 1973

Dan Edwards sent in this toy news article from 1973 concerning the sales of these new "Dawn Sized" dolls of Superman and Batman. These dolls would continue to sell for the next ten years and are probably the biggest reason that the Megomuseum exists today.